How to assess the quality of a carbon offset
Carbon offsets are created in a space of uncertainty and nuances. Historically, these shades of gray can sway either way to create attractive, marketable commodities. Far too frequently it has the opp
What makes a carbon offset?
One thing for us to say “a product cannot be carbon neutral” and expect you to take our word for it and another to present the facts. So we took the time to present the full argument in an article
How to Kickstart an Emissions Reduction Pilot (Scope 1, 2, 3)
Emissions reduction work is systematically maturing, especially in the more elusive domain Scope 3 and supplier involvement. At the moment, grocers in particular are pushing the climate maturity of th
A walk in Stockholm with George Monbiot: How do we Reboot Food?
George Monbiot is one of the most influential environmental voices in the world, with a clear, factual message and a dedicated following – us at CarbonCloud included. George has a number of titles t
Climate footprint labels: Why we use the number – and why the entire food industry will too.
The quantitative and specific climate footprint label may still be perceived as disruptive but we are certain that there simply isn’t a way that is more informative and transparent to communicate th
On the quest for climate transparency: The 6 most frequent misconceptions on the climate impact of food
In our previous article, we outlined what the climate-transparent audience looks like: Generation preferences, sentiments, interest and pulse. Now it’s time to look at how the audience is talking ab
Meet the climate transparency audience: The Brits talking about the climate impact of food
If you do a quick sweep of climate transparency communication from food brands, you’ll see that it usually comes from an idea or a belief. What would climate-transparent communication look like if i
Climate transparency in food supply chains: The biggest need since sliced bread?
For a third year in 2022, climate action failure takes the top spot as the highest- concerning risk in the World Economic Forum’s Global Risk Report [1]. Contributing a third of the global emissions
The Complete Guide to National Climate-Related Disclosures
5 years ago, a climate strategy was a nice-to-have, an additional brand value. 2 years ago –and for some, still– climate strategy was a long-term commitment. 2022 marks the great shift from nice-t
Climate myths: Is organic food unequivocally better for the climate?
When we buy organic food, we feel a certain level of satisfaction. Organic food comes with a positive sign: We’re doing something good for ourselves and something ‘good for the planet’. But when