On the quest for climate transparency: The 6 most frequent misconceptions on the climate impact of food
In our previous article, we outlined what the climate-transparent audience looks like: Generation preferences, sentiments, interest and pulse. Now it’s time to look at how the audience is talking ab
Climate myths: Is organic food unequivocally better for the climate?
When we buy organic food, we feel a certain level of satisfaction. Organic food comes with a positive sign: We’re doing something good for ourselves and something ‘good for the planet’. But when
The great debunking of climate myths: Transportation
Enjoy this ribeye steak, friend! Yes, its carbon footprint is infamously high but don’t worry; I buy all my beef from local farmers.Hey roomie, when you get to the grocery store, get the local tomat
The great debunking of climate myths: Packaging
Have you ever walked through a grocery store aisle and caught yourself raging or raving? Why does this single cucumber need a plastic wrap?Why package two portions in one package of chicken?Juice in a