🇺🇸 FTC Green Guides: From theory to practice
While the publication of the UK’s Green Claims Code has made some noise in the industry, the Green Guides from…
Climate footprint label
Little Freddie: A climate footprint growth spurt
Think of an adult foodie brand and 100 come to mind. Now think of a baby foodie brand – is…
🇬🇧 Green Claims Code: Unpacking environmental claim requirements
Last September, the Competition and Markets Authority (CMA) of the UK issued a guide on environmental claims. The guidance lists…
Asking for a friend: What does the climate footprint label mean?
You have labeled your product and your friend/customer/marketing manager tells you: This is such a great initiative! But… what does…
6 ways to amplify your climate transparency campaign
You have done the legwork, you have your climate footprints on your hands, and you can claim your spot and…
Naughty nuts: Climate transparency is the new normal
You know nuts. Trail mixes, counted units as a diet snack, jars of peanut butter packaged for nostalgia… Forget all…
The future of retail: The climate-transparent KnowVember store experience
Between November 2nd-6th the collective CarbonCloud heart was beating at the KnowVember pop-up store – the first climate-transparent store in…
