Sustainability claims: A 56% growth opportunity for food producers and retailers
Attributing sustainability claims to sales growth has been a year-long quest with loose results for the food industry. A new market report puts the quest to rest, providing 5-year-long evidence that s
Happy Happy Foods: What’s a latte with a lower climate footprint? A Happy Happy Latte
If we say “purpose-driven company”, what are you thinking of? If Happy Happy Foods is not the first to pop in mind, then we can assure you it is the most authentic. Happy Happy Foods set out to cr
Climate footprint labels: Why we use the number – and why the entire food industry will too.
The quantitative and specific climate footprint label may still be perceived as disruptive but we are certain that there simply isn’t a way that is more informative and transparent to communicate th
On the quest for climate transparency: The 6 most frequent misconceptions on the climate impact of food
In our previous article, we outlined what the climate-transparent audience looks like: Generation preferences, sentiments, interest and pulse. Now it’s time to look at how the audience is talking ab
Meet the climate transparency audience: The Brits talking about the climate impact of food
If you do a quick sweep of climate transparency communication from food brands, you’ll see that it usually comes from an idea or a belief. What would climate-transparent communication look like if i
🇺🇸 FTC Green Guides: From theory to practice
While the publication of the UK’s Green Claims Code has made some noise in the industry, the Green Guides from the US Federal Trade Commission (FTC) have been around quietly and humbly since 1992. O
Little Freddie: A climate footprint growth spurt
Think of an adult foodie brand and 100 come to mind. Now think of a baby foodie brand – is it taking longer? We hand you the answer: It’s Little Freddie! When it comes to baby food, they believe o
🇬🇧 Green Claims Code: Unpacking environmental claim requirements
Last September, the Competition and Markets Authority (CMA) of the UK issued a guide on environmental claims. The guidance lists the requirements of what a product, brand, or service may claim regardi
Asking for a friend: What does the climate footprint label mean?
You have labeled your product and your friend /customer /marketing manager tells you: This is such a great initiative! But… what does the climate footprint label mean? What is CO2e? And, how do I
6 ways to amplify your climate transparency campaign
You have done the legwork, you have your climate footprints on your hands, and you can claim your spot and reap the benefits of going climate-transparent. Naturally, your square 1 is turning up the vo
