🇺🇸 FTC Green Guides: From theory to practice
While the publication of the UK’s Green Claims Code has made some noise in the industry, the Green Guides from the US Federal Trade Commission (FTC) have been around quietly and humbly since 1992. O
Little Freddie: A climate footprint growth spurt
Think of an adult foodie brand and 100 come to mind. Now think of a baby foodie brand – is it taking longer? We hand you the answer: It’s Little Freddie! When it comes to baby food, they believe o
🇬🇧 Green Claims Code: Unpacking environmental claim requirements
Last September, the Competition and Markets Authority (CMA) of the UK issued a guide on environmental claims. The guidance lists the requirements of what a product, brand, or service may claim regardi
Asking for a friend: What does the climate footprint label mean?
You have labeled your product and your friend /customer /marketing manager tells you: This is such a great initiative! But… what does the climate footprint label mean? What is CO2e? And, how do I
6 ways to amplify your climate transparency campaign
You have done the legwork, you have your climate footprints on your hands, and you can claim your spot and reap the benefits of going climate-transparent. Naturally, your square 1 is turning up the vo
Naughty nuts: Climate transparency is the new normal
You know nuts. Trail mixes, counted units as a diet snack, jars of peanut butter packaged for nostalgia… Forget all that. Naughty Nuts are here to up the nut game and lead by example: Topics that lo
The future of retail: The climate-transparent KnowVember store experience
Between November 2nd-6th the collective CarbonCloud heart was beating at the KnowVember pop-up store – the first climate-transparent store in the UK where consumers leave knowing the climate footpri
Hey Oatly – Show us your climate strategy!
Oatly is a global inspiration regarding its climate strategy and communication. Since its initial boom, Oatly made noise challenging the entire food industry to show their numbers – and you may imag
It is not about the label
For most, the first touchpoint with CarbonCloud is the climate footprint label. But we do not spend our waking hours providing a climate change participation trophy. We want to generate real change i