What makes a carbon offset?
One thing for us to say “a product cannot be carbon neutral” and expect you to take our word for it and another to present the facts. So we took the time to present the full argument in an article
How to Kickstart an Emissions Reduction Pilot (Scope 1, 2, 3)
Emissions reduction work is systematically maturing, especially in the more elusive domain Scope 3 and supplier involvement. At the moment, grocers in particular are pushing the climate maturity of th
A walk in Stockholm with George Monbiot: How do we Reboot Food?
George Monbiot is one of the most influential environmental voices in the world, with a clear, factual message and a dedicated following – us at CarbonCloud included. George has a number of titles t
Happy Happy Foods: What’s a latte with a lower climate footprint? A Happy Happy Latte
If we say “purpose-driven company”, what are you thinking of? If Happy Happy Foods is not the first to pop in mind, then we can assure you it is the most authentic. Happy Happy Foods set out to cr
On the quest for climate transparency: The 6 most frequent misconceptions on the climate impact of food
In our previous article, we outlined what the climate-transparent audience looks like: Generation preferences, sentiments, interest and pulse. Now it’s time to look at how the audience is talking ab
Meet the climate transparency audience: The Brits talking about the climate impact of food
If you do a quick sweep of climate transparency communication from food brands, you’ll see that it usually comes from an idea or a belief. What would climate-transparent communication look like if i
We saw 0kg of CO2e: The case of Two Raccoons, fruit surplus, and allocating emissions
Two Raccoons are winemakers with a purpose… or rather, winemakers who give a purpose. Two Raccoons makes delicious wines from good fruit surplus which otherwise would go to waste – and collect awa
Climate transparency in food supply chains: The biggest need since sliced bread?
For a third year in 2022, climate action failure takes the top spot as the highest- concerning risk in the World Economic Forum’s Global Risk Report [1]. Contributing a third of the global emissions
Explorer–Navigator–Trailblazer: Product packages with a story
You are casually browsing through the CarbonCloud website, you find some interesting stuff and you decide the check the Product packages page. Or, you are already talking to one of our lovely Salespeo
Future farm: Climate work with attitude – the right one
You know how CarbonCloud always says that climate strategy is compatible with business growth? If you don’t think so (unlikely!), meet Future Farm – a prime example. But Future Farm is not just al